WhatIF Foods Branding
Objective:
• to co-create innovative and sustainable packaging ideas that will WOW imagination, eyes and taste buds!
• to create a well-thought-out Brand Ecosystem & identify the possibilities of expanding and innovating their current operations.
About the brand
WhatIF foods is a planet-based food company founded on regenerative principles.
The REgeneration is a lifestyle reflecting a set of attitudes, values, and world views that would influence an individual’s behavior towards replenishment instead of depletion, restoration instead of degradation, and reconnection instead of disconnection.
WhatIF Foods advocates for and empowers the consumers to adopt this lifestyle through our many activities and initiatives. Our goal is to spread this way of life to global audiences.
By kick-starting a global movement for the adoption of this way of life, we can engage the collective consciousness through a call to arms and create a global shift towards a beyond-sustainability regenerative lifestyle. To activate the movement, we seek to spark conversations, both online and in-person, and inspire individuals and communities to thrive according to the regenerative principles: REplenish, REstore, REconnect.
Research
We started off by asking a few of our peers what they thought about WhatIF's current milk packaging. Here were their responses:
The problem became clear:
1
The packaging looked too serious – causing others to feel intimidated to try out this new brand
2
The information was too wordy – regenerative ideas not clearly communicated
3
Too lowkey – doesn't show the brand's values
Logo Animation
A short 10 second logo animation that showcases the brand's values.
Brand Manifesto
A short brand manifesto was created to convey the regenerative practices the brand uses in a compelling way.
Packaging Designs
Redesign of the milk carton and design of ice cream packaging
Brand Applications
1. Short cooking videos uploaded onto TikTok and Instagram to show potential customers the different ways the BamNut milk can be used.
2. Postcards with plantable seed paper given to customers to send to their friends and family to further encourage others to join the ReGeneration.
